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The global protein bar market is predicted to reach USD 7.03bn by 2027, with a CAGR of 5.6 % from 2019[1]. This is driven by active consumers wanting to take better care of themselves – but also a growing preference for convenient, yet healthy, on-the-go nutrition that can be easily squeezed into a hectic lifestyle. Such nutrient-rich bars also promise an energy boost as well as a feeling of satiety – both key selling points.

However, it’s important to remember that when it comes to functional sports bars, one size most definitely does not fit all.

Our Bioactive Collagen Peptides (BCP^®) are a perfect match for sports bar formulations. Why? Because they provide multiple benefits for various consumer groups with very specific demands, from those who actively participate in sport to the elderly looking to reduce age-related muscle loss.

For example, BODYBALANCE^® contributes to body toning, while TENDOFORTE^® is designed to increase the strength and flexibility of ligaments and tendons, thus decreasing the risk of injury. FORTIGEL^®, meanwhile, is a bioactive component proven to stimulate joint cartilage regeneration, whereas FORTIBONE^® contributes to bone health by promoting the biosynthesis of extracellular bone matrix. And for sports bars with a beauty twist, the collagen peptides in VERISOL^® help to substantially increase skin elasticity and hydration by stimulating skin metabolism.

We at GELITA are driven by actual market needs, dictated by what the consumer really wants. Therefore, we develop market concepts to inspire our customers and encourage innovation. We also work closely with other companies in the creation of new products. For example, together with Bühler, a Swiss supplier of process solutions for food production, we have created a number of different protein bars. They include a “Bioactive Yoga Bar” with TENDOFORTE^® and VERISOL^®. A combination of TENDOFORTE^® and Protein is also possible, as demonstrated by the “Cliff Hanger” sports bar. It has a peanut-caramel flavour and a protein content of 47%, and, as the name suggests, is sure to be popular with both traditional and sport climbers.

Furthermore, the GELITA^® Collagen Peptides portfolio enables manufacturers to develop products with a diverse array of soft, homogenous and special textures. In fact, they’re mandatory in bar formulations with a protein content of more than 40%. In addition, PEPTIPLUS^®is suitable for formulations with a protein content of up to 55% and PEPTIPLUS^® XB LV raises the stakes even higher by increasing the protein content of bars to more than 60%, while helping preserve shelf life by enhancing stability. Our “HiPro Cube” with PEPTIPLUS^® goes one better, boasting an impressive 64% protein content – higher than any other protein bar currently on the market.

Want to find out more about the exciting new opportunities presented by collagen peptides, and thus contribute to the rapid growth of the sports bar segment? We’re here to help, so please don’t hesitate to get in touch!