A new report sheds light on consumer preferences for branded ingredients in nutritional supplements
It stands to reason that shoppers are more likely to trust nutritional supplements made with quality ingredients. And just as is the case in most consumer markets, ‘quality’ is synonymous with ‘brand’.
The best brands invest time and money in product R&D as they have reputations to maintain. When someone purchases a Chanel fragrance or a Rolex watch, for example, they know they are buying the best of the best. We trust that the product is an embodiment of the brand’s expertise, experience and premium values. And when it comes to nutritional supplements, perceptions and desires are no different…
According to the ITC Insights 2023 Consumer Supplement Survey, consumers around the world have a “strong appreciation” for branded ingredients and are often willing to pay a premium for them (1).