We re-invest 50% of innovation generated gross margin back
into innovations.
We allocate 10% of this budget to breakthrough innovations.
We focus on specific growth fields.
We innovate across all business activities.
We balance our portfolio between incremental, substantial and breakthrough innovations.
We scout for new technologies and business models.
We build and foster partnerships and alliances with customers, suppliers, institutes and academic Research Centers.
We protect our IP by patents or other instruments.
We establish and manage our Trademarks.
Innovation drives our company and our people.
We develop an iCulture.