Innovation needs bright sparks and air to breathe
Have you ever asked yourself why some companies are highly innovative and others aren’t? We can’t claim to know everything about innovation, but we’ll happily share what we’ve learnt so far.
Innovation needs information: We constantly watch global markets and assess developing trends. We anticipate what tomorrow’s customers and industries want and what they need.
Innovation needs investment: Yes, innovation is expensive. We constantly invest in research and development. You should see our fantastically equipped R&D facilities.
Innovation needs group intelligence: We work in global innovation teams, we co-operate with clients, with customers, with research institutes and universities. Shared success is an awesome thing. Just ask our partners. And as synergies are the truffles of innovation: keep your eyes open and your nose alert … and you’ll find what you’re looking for.
Innovation needs oxygen: It’s like a spark. And you don’t get great ideas from stressed-out people. We give our staff air to breathe and space to think. And, remember, it’s not just engineers and PhDs who come up with innovative concepts.
Innovation needs an iota of craziness: Well, yes, we think that’s true. Other people call it that “outside-the-box” thinking thing.
Innovation needs a deep breath, good shoes and enough provisions: Sometimes the route to innovation is longer than you thought. Sometimes you need to try several paths before you actually get anywhere. Sometimes the direction is wrong but you arrive at a much better place. And, sometimes, you don’t get anywhere and have to start all over again the next day. Savvy?
