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When it comes to “better for you” snacks, nutritional content is key. But so, too, is optimal taste and texture. We at GELITA can help tick all three boxes

“Better for you” products, as the name suggests, are designed to be healthier options compared to traditional alternatives. These products typically offer improved nutritional profiles, reduced levels of ingredients such as sugar, salt and unhealthy fats, and can also include functional ingredients for additional health benefits.

Consumers are becoming increasingly aware of the role that nutrition plays in their health. As a result, healthier, fortified food options have great market potential – and that includes confectionery products too. But in order to win over consumers, they must deliver in terms of taste, texture and indulgence. Here, the right ingredients paired with our formulation, application and market know-how is a winning combination.

Manufacturers should consider cost-in-use and added value, rather than being seduced by per kilo prices when evaluating different collagen peptide options, says Lara Niemann, Category Management, Beauty, at GELITA. 

With high input prices and consumers stretched by the rising cost of living, manufacturers are digging deeper to find ways of protecting their margins. In this context, formulation economics are under greater pressure and scrutiny than ever before.

When reviewing costs and determining where savings can be made it is important to perform cost-in-use calculations rather than simply drawing cost per kilo comparisons. This is especially true in the realm of functional health ingredients where overly simplistic calculations can lead to misinformed decisions.

GELITA Expert Interview with Martin Walter, Global Category Manager, Healthy Aging & Sports Nutrition

When did your GELITA career begin?

I joined in early 2008 as an intern, when GELITA gave me the opportunity to write my thesis about the market potential of collagen peptides in Asia. I then worked in different business development and product management functions, where I was responsible for the market introduction of our Bioactive Collagen Peptides (BCP^®), including the award-winning FORTIGEL^® and FORTIBONE^®. Today, as Global Category Manager, I’m responsible for developing our Healthy Aging and Sports Nutrition portfolio. We focus on consumer needs, such as better performance in sports or improved mobility for the aging population. Our solutions are market-oriented and show huge growth potential.

Softgel capsules are a hugely popular delivery method among consumers of medicines and nutraceuticals, but for manufacturers, creating perfect capsules can be hit and miss.

The market for softgels is buoyant. Grand View Research valued it at USD 7.67 billion in 2022 and predicts that it will grow at a CAGR of 6.9 per cent from 2023 to 2030.1 Consumers like softgels for several reasons, including ease of swallowing and effective masking of odor and taste. Softgels also offer good absortption, bioavailability and shelf life stability. However, during manufacture, things don’t always go according to plan and leakers are a common problem that can hamper quality as well as production efficiency.

When you think about endurance athletes, what would their ideal sports nutrition product look like?

For the long-distance runner, cyclist, swimmer, cross country skier, footballer, rugby player, gymnast or any other athlete who needs to sustain peak performance for extended periods of time, what should they choose?

A glance at the booming worldwide sports nutrition market shows an abundance of protein-based products for body shaping and muscle growth. There is a huge choice of carbohydrate-rich solutions that deliver short-term bursts of energy when it’s needed too. But something is missing.

With this eBook, you can explore a new world of sports nutrition opportunities, made possible by PeptENDURE^®, ground-breaking Bioactive Collagen Peptides (BCP^®) with adaptive capabilities. PeptENDURE^® is proven to enhance athletic power and performance to perform better, for longer.