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Now that consumer thinking about protein has moved out of the gym and into grocery and convenience stores, products with protein claims are on the rise. That’s because today’s shoppers want to see protein enrichment in everyday products – even in confectionery!

Although consumers who engage in physical activity remain a core audience for the protein/sports nutrition market, its mainstream evolution is being driven by everyday people who are both active and looking for a convenient health boost. They tend to take a proactive rather than reactive approach to health, with a view to staying fit and mobile for as long as possible.

We at GELITA are convinced that collagen supplements presented in modern, convenient application formats have great potential. And that’s no doubt why growing interest in preventive healthcare has seen a surge in fortified gummy product launches in recent years. Such a dramatic increase in popularity means gummies are now being recognized as a more convenient, easier-to-consume option.

As more and more people look to food as a source of health and wellbeing, so owners are doing exactly the same for their pets. According to the European pet food industry association, ‘humanisation’ is the key trend currently driving the market. Any old can or bag of biscuits is no longer good enough: consumers want the best for their furry friends. High-quality, natural ingredients, with added functionality where possible, is in great demand for cats’ cuisine and dogs’ dinners these days.

Did you know that gelatin experienced its first real large-scale boom as a foodstuff during the Napoleonic Wars (1800–1815) when the French used it as a source of protein? After that, it became clear that gelatin was so much more than just a source of protein; in fact, today it’s the most versatile hydrocolloid in the food industry thanks to its important technological properties – such as gelling (which we discussed previously: Gelatin Know-How: Gelling Power | GELITA), as well as foam formation and emulsification, which we will take a closer look at in this blog.

Who hasn’t licked their lips in anticipation at the thought of tucking into the leftovers from last night’s curry, stew or even spaghetti bolognese? After all, we know that such dishes always seem to taste so much better the next day. But why exactly is that? Grab a bowl of yesterday’s biryani, and allow us to enlighten you.

As one of the world’s leading manufacturers of collagen proteins and a globally active company, we believe that it’s our responsibility to review and continuously improve the impact of our actions on the environment, our employees, customers and suppliers. Our goal, therefore, is to work tirelessly to reduce our energy and water consumption, cut emissions and avoid waste. So what did we achieve in 2020 on our way to becoming a more sustainable company? Here are some key facts from our latest sustainability report: