As soon as a product is labeled as "vegetarian" or "vegan," consumers immediately get the impression that there’s something inherently good or natural about it, or that it’s somehow better for their health. However, the recent discussions about vegetarian meat substitutes have shown that this is not necessarily true. Such is the case for HPMC hard capsules. They’re vegan, made from cellulose fiber and therefore regarded as natural. The use of HPMC hard capsules is not just a bonus for vegetarians and vegans, it's also great news for the many consumers who avoid animal products — as long as there’s no perceived disadvantages compared with the animal-based original.