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Being a professional athlete usually means retiring in your 30s, but not for Rachel Neylan. Because of her big successes such as a silver medal at the road cycling world championship in 2012 and her participation at the 2016 Olympics in Rio de Janeiro, the 40-year-old Australian was keen to continue her career professionally despite her age. However, due to a higher risk of fractures or soft tissue injuries as an ageing athlete, Rachel decided to invest in preventive measures and support her body from within.

Some find it a bit strange, while others would go so far as to say it’s downright contradictory. What are we talking about? Sweet treats positioned as healthier or better-for-you options, that’s what! However, evidence suggests that there is growing demand for such offerings, with figures from Innova Market Insights revealing that new product launches in confectionery carrying a no/low/reduced sugar claim witnessed a 17% CAGR between 2015 and 2020. This proves that global obesity concerns are resulting in consumers actively reducing sugar intake not only in their daily diet, but also in indulgent treats.

Now that consumer thinking about protein has moved out of the gym and into grocery and convenience stores, products with protein claims are on the rise. That’s because today’s shoppers want to see protein enrichment in everyday products – even in confectionery!

Although consumers who engage in physical activity remain a core audience for the protein/sports nutrition market, its mainstream evolution is being driven by everyday people who are both active and looking for a convenient health boost. They tend to take a proactive rather than reactive approach to health, with a view to staying fit and mobile for as long as possible.

What do consumers need, what do they want and what are they looking for in the products they purchase? Plus, what drives these buying decisions and what’s the motivation? For us at GELITA, these are important questions. In today’s diversified marketplace, we need to understand how to optimize the development of our product concepts and ingredient solutions to meet end user requirements. Are you interested to know more about Protein Enriched and Sugar Reduced Confectionery? Download our E-BOOK now!

Consumers continue to care deeply about how they can positively influence their well-being. Health concerns impact a variety of dietary decisions and a growing number of people are increasingly looking to boost their immunity, mobility, outer appearance and overall wellness by taking supplements with added vitamins, minerals, nutrients and, especially, collagen! More and more, they are also looking for other delivery formats to reduce the need to take pills, capsules and vials. Fortified food solutions such as gummies represent an increasingly attractive way to consume supplemental collagen. Do you want to know more about Collagen Supplements in Gummy Formats? Download now our E-BOOK!

We at GELITA are convinced that collagen supplements presented in modern, convenient application formats have great potential. And that’s no doubt why growing interest in preventive healthcare has seen a surge in fortified gummy product launches in recent years. Such a dramatic increase in popularity means gummies are now being recognized as a more convenient, easier-to-consume option.