GELITA has recognized this rapidly growing industry and has supported the sports and active nutrition sector for many years. GELITA is now working with food and beverage manufacturers to make the most out of this trend. By helping companies with its expertise – that is backed by high-level clinical trials – to provide health and performance ingredients to the eSports and gaming community.

As with any athlete at the top of their game, performance is key and professional gamers, and gaming enthusiasts are paying more attention to their health and nutrition. The eSports and gaming industry is "BIG" global business and no longer just a niche market. Even professional eSports athletes are gaining significant popularity outside of their respective gaming communities every day.
 

GELITA eSports PRODUCT CONCEPTS
 

According to Diane Ray at consumer intelligence firm, Natural Marketing Institute (NMI) gamers are also “typically health strivers” and “are most responsive to products backed by strong education”. This market is looking for products that can deliver benefits that are relevant and developed by experts and backed by science. However, the gaming nutrition category is relatively new and remains limited regarding the products currently available. This offers huge scope for innovation and category growth for those producers willing to explore the gaming arena and deliver nutritional supplements to eSports athletes or enthusiasts.

For example, eSports athletes often suffer from back and neck pain, fatigue, headache, and irritated eyes, or have problems with the tendons and ligaments in their hands. GELITA Bioactive Collagen Peptides® has been scientifically tested for years in the field of sports nutrition and is equally suitable for use in the eSports sector specifically with a direct impact on joint and tendon health. To learn more about how GELITA is opening doors everywhere for food and beverage manufacturers to enter the eSports Arena, DOWNLOAD GELITA's concepts Guide.

DOWNLOAD NOW THE PRODUCT CONCEPTS GUIDE FOR eSPORTS BY GELITA

e-Sports GELITA
eSports inuuries and fatigue

eGaming: performance is key

The physical and mental demands of eSports athletes are varied. As well as possible mental fatigue and headaches due to staring at a screen for hours, gamers can have vision issues from excessive exposure to blue light. The repetitive use of a keyboard, mouse, and controller can also lead to joint problems. One rather common joint issue is “Gamer’s thumb” – an inflammatory problem that is caused by the overuse of tendons in the thumb, causing pain on the side of the thumb, wrist, and forearm. Neck and back problems are also prevalent.

As gamers increasingly take their performance and participation seriously, they are looking for nutritional support to keep them injury-free and playing at peak performance. 

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Gaming nutrition - a future market

eSports is booming. No longer a niche market, in 2019, it generated revenue of more than 950 million US dollars. COVID-19 has further spurred its development: market research company Nielsen has noticed a significant increase in gamer numbers as a result of the pandemic – most notably in the USA, followed by France, the United Kingdom, and Germany. In the field of sports nutrition and energy drinks, in particular, the gaming community is an important target group. As with other athletes, performance and endurance are key for eSports athletes – and manufacturers of functional foods and nutritional supplements can tap into new audiences here.

Whether it’s energy or sports drinks, shots, sachets, capsules, gummies, or functional foods, the possible formats for eSports nutrition are diverse. Just like in traditional sports, eSports athletes have to be able to perform at their best during competitions – the expectations of sponsors and fans are huge, and so are the athletes’ demands on their own performance. The time is now for companies to accept eSports and begin targeting gamers with products that improve concentration and reactivity to the prevention of wear and tear on the gamers' bodies.

GELITA eSport Concepts

eSport GELITA
White-tissue Guide

Download our ultimate sports guide!

The collagen-rich “white tissue” – which includes tendons, ligaments, muscle fascia, and other extracellular connective structures – is also an important part of the kinetic chain that augments the body’s movement, load-bearing ability, power, and strength, as well as its repair functions. Find out more about Innovative Sports Nutrition Solutions from GELITA.

Download this report today to learn about:

  • The White Tissue
  • Bioactive Collagen Peptides®
  • The mode of action of  Bioactive Collagen Peptides®
  • Sports Nutrition: the next growth platform for Bioactive Collagen Peptides® 
  • Best Sports Nutrition product solutions: High-performance athletes and trainers are convinced! 
  • Make innovative product ideas a reality

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