The confectionery landscape is undergoing a transformation, driven by evolving consumer demands for healthier indulgences. One of the most notable trends is the rise of high-protein candy. Once seen as an indulgent treat, candy is now being reimagined to include nutritional benefits.

Protein has become a star ingredient in the global snack market, valued for its role in muscle growth, energy, stamina, and weight management. In fact, 42% of global consumers identify protein as the most important ingredient when choosing snacks (1).

With promising market forecasts, supporting scientific research, and cutting-edge innovations like SOLUFORM^®️ PE gelatin by GELITA, high-protein candy is emerging as a game-changing segment in confectionery.

Why High-Protein Candy Is Gaining Popularity

1. Consumer Demand for Functional Foods

   The global functional food market is projected to reach $268 billion by 2027, with protein-enriched products leading the charge (2). Millennials and Gen Z consumers, in particular, prioritize snacks that provide both indulgence and nutritional value.

2. The Health and Wellness Movement

   Scientific studies reveal that protein consumption supports muscle repair, satiety, and overall energy levels. A review in the American Journal of Clinical Nutrition indicates that increased dietary protein can aid in weight management by enhancing satiety and preserving lean muscle mass (3). As a result, consumers increasingly seek products that align with their fitness and health goals.

3. Post-Pandemic Prioritization of Health

   The COVID-19 pandemic has reshaped the way consumers view food. Treats that offer health benefits without compromising taste have become highly desirable. High-protein candy meets this demand, offering guilt-free indulgence.

The Role of SOLUFORM^®️ PE in High-Protein Confectionery

GELITA’s SOLUFORM^®️ PE gelatin is a game-changer for the confectionery industry, enabling unprecedented levels of protein enrichment without sacrificing taste, texture, or mouthfeel. SOLUFORM^®️ PE is a perfect ingredient for both industrial manufacturing and product development due to its texturizing properties and the ability to incorporate high protein levels into products.

Key Advantages of SOLUFORM^®️ PE

• Protein Enrichment Across a Range of Products:
  • Marshmallows: Up to 35% protein fortification
  • Gummies: Up to 35% protein enrichment
  • Hard Boiled Candies: Protein content up to an impressive 88%
• Healthier Candy Options:
  • Low sugar or sugar-free adaptability
  • Natural, purine-free, lactose-free, GMO-free
  • Non-allergenic
  • Clean label – no artificial additives or E-numbers
• Versatility: Beyond traditional confectionery, SOLUFORM^®️ PE is compatible with extruded products such as chips, enabling innovation in multiple snacking categories.

Scientific Backing for High-Protein Candy

Several studies support the health benefits of protein-enriched diets. Research published in the British Journal of Nutrition indicates that dietary protein plays a significant role in satiety and weight management (4).

When paired with the right flavors and textures, high-protein candies can appeal to a broad audience, from fitness enthusiasts to families seeking healthier treats.

A New Era of Guilt-Free Indulgence

SOLUFORM^®️ PE aligns perfectly with this growing trend, empowering manufacturers to create innovative products that delight consumers while delivering health benefits.

Whether it’s protein gummies, marshmallows, or traditional hard candies, this gelatin solution offers endless possibilities for tapping into the high-protein market.

As consumer preferences evolve, high-protein candy is no longer just a niche product but a key growth area for confectionery brands.

With SOLUFORM^®️ PE gelatin, manufacturers can stay ahead of the curve, offering indulgent treats that are as good for the body as they are for the taste buds.

Redefining Confectionery: Where Indulgence Meets Nutrition

High-protein candy is not just a passing trend but a reflection of the broader shift toward healthier eating.

With products like SOLUFORM^®️ PE, manufacturers have the tools to meet this demand while redefining what candy can be. In this new era of confectionery, indulgence and nutrition are no longer mutually exclusive—they go hand in hand.

Would you like to learn how SOLUFORM^®️ PE can transform your confectionery offerings? Get in touch with GELITA today to explore the possibilities.

Sources:

1. Innova Market Insights. (2024).“Top 10 Trends 2024 – Snacks – Global.” Retrieved from https://www.innovamarketinsights.com

2. Statista. (2023). Global functional food market size from 2018 to 2027. Retrieved from https://www.statista.com/statistics/1264165/global-functional-food-market-size/

3. American Journal of Clinical Nutrition. (2021). Dietary protein and its effects on appetite regulation and body weight management. Retrieved from https://ajcn.nutrition.org/article/S0002-9165%2823%2923664-3/fulltext

4. Cambridge University Press. (2019). Dietary protein: Its role in satiety, energetics, weight loss, and health. British Journal of Nutrition. Retrieved from https://www.cambridge.org/core/journals/british-journal-of-nutrition/article/dietary-protein-its-role-in-satiety-energetics-weight-loss-and-health/CCA49F7254E34FF25FD08A78A05DECD7