Sports and wellness products are in greater demand today than ever before. People want to do something for themselves, taking care of their health and wellbeing, and looking after their appearance. That’s why products focusing on sports nutrition, beauty-from-within, and healthy ageing are most in demand. At this year’s Hi and Ni (booth 8E41) in Frankfurt, GELITA offers customized and functional solutions to help manufacturers make the most of current trends.

To stay successful and be innovative, it is crucial to meet the demands of different target groups: product concepts need to deliver real benefits. So, GELITA conducted a qualitative research in the US, UK and Germany to learn more about the problems, goals and motivations of various consumer populations when it comes to physical exercise.

Limited physical performance, muscle loss, the depletion of structural proteins in the skin, bones and cartilage, as well as degenerative joint diseases, are just a few of the problems associated with aging. People who want to stay fit and healthy as they grow older have several options — from sports and lifestyle interventions to the use of preventive nutrients.

With populations aging around the globe, consumers are demanding solutions that let them stay active and healthy for life. Mobility and independence until the end: when we think of getting older, hardly anything seems more important. One of the reasons for this is that those who stay active have a better chance of remaining fit, healthy and are able to maintain a good social life. In this context, when it comes to improving health and wellbeing effectively, collagen peptides can be a powerful partner. In fact, GELITA’s specific collagen peptides are scientifically proven to be very useful in combating many of the health issues related to aging, including joint, muscle and bone problems.

Bone atrophy and the loss of bone density are significant problems for many postmenopausal women. In addition, because of the aging global population, osteoporosis is on the rise. It’s reckoned that by 2025, the condition will affect up to 33.9 million men and women in the EU, an increase of 23% compared with 2017.

Summer, sun, beach – for most of us there’s almost nothing better. But summer time also means showing skin! And that leaves many of us with one urgent question: How do we get our skin into ”beach mode”? The answer is simple: By doing everything we can to make it look like 20 years ago. A crucial point for this is to strengthen our connective tissue. In fact, the following equation applies: tight connective tissue = smooth bikini skin!