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A new report sheds light on consumer preferences for branded ingredients in nutritional supplements

It stands to reason that shoppers are more likely to trust nutritional supplements made with quality ingredients. And just as is the case in most consumer markets, ‘quality’ is synonymous with ‘brand’.

The best brands invest time and money in product R&D as they have reputations to maintain. When someone purchases a Chanel fragrance or a Rolex watch, for example, they know they are buying the best of the best. We trust that the product is an embodiment of the brand’s expertise, experience and premium values. And when it comes to nutritional supplements, perceptions and desires are no different… 

According to the ITC Insights 2023 Consumer Supplement Survey, consumers around the world have a “strong appreciation” for branded ingredients and are often willing to pay a premium for them (1).

Professional triathlete Justus Nieschlag made headlines with his remarkable achievements in the world of middle-distance triathlon, including a sensational podium finish in his first appearance at the T100 Triathlon series. Competing against the best in the world, Justus demonstrated incredible endurance, skill, and determination. But behind this success lies a key element of his training and recovery routine — PeptENDURE^®, a revolutionary sports nutrition ingredient playing a critical role in elevating his performance.

The fortified gummy market is booming, driven by a growing consumer demand for convenient and delicious ways to consume vitamins, minerals, and other health-promoting ingredients. However, this rapid growth has exposed significant challenges in the traditional production methods. Manufacturers have often had to compromise on efficiency, taste, or safety.

GELITA's new product, CONFIXX^®, is putting an end to these compromises, revolutionizing the industry by offering an innovative solution to longstanding challenges.

At the heart of every company lies the determination to innovate, evolve and better serve its customers. Sometimes this means changing product names to better reflect their positioning and market potential. That’s why we have decided to rebrand our controlled release portfolio. This change highlights our ongoing commitment to improvement and allows us to more clearly communicate the unique properties of each product.

Why are we rebranding?

Picture each of our products as a unique character in a play, with their own strengths and traits. Our rebranding is designed to give each of these characters their moment in the spotlight. By revealing what makes each product special, we can better address your individual needs and specific challenges, and lay the foundation for our exciting innovations still to come. So be sure to stay tuned! We are thrilled to introduce you to our newly revamped portfolio, where each product has been thoughtfully crafted to meet specific needs and excel in its field.

Imagine a place where leading experts for pharma and life science applications, product formulation, marketing and regulatory affairs could come together to brainstorm exciting new ideas and solutions. We had that vision, too, which is why we created GELITA Pharma Institute (GPI) to allow our passion to meet your potential. Let us take you on a journey through what makes GPI a unique and invaluable partner in the pharmaceutical industry, and how we can help your business thrive.

The sports nutrition market is fast becoming a crowded place, but that doesn’t mean it is full - companies just have to look harder to spot the untapped opportunities.

One area that is woefully under-served is endurance sports nutrition. Endurance sports like triathlon or running are growing, yet specific nutritional support has still potential to be explored further.

The majority of endurance nutrition products on the market today are carbohydrate-based energy options which deliver fast-acting fuel to muscles during exercise, helping to replenish energy levels and delay fatigue. Whilst these have a short-term role to play as instant energy-givers, they don’t do anything to improve condition and performance over the longer term.

There is scientific consensus that protein requirements are elevated in endurance athletes, yet there is a huge gap in the market for products that fulfil this need. Endurance athletes wanting to up their protein intake generally have no choice but to reach for one of the many protein supplements formulated for body shaping and muscle building.