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The confectionery landscape is undergoing a transformation, driven by evolving consumer demands for healthier indulgences. One of the most notable trends is the rise of high-protein candy. Once seen as an indulgent treat, candy is now being reimagined to include nutritional benefits.

Protein has become a star ingredient in the global snack market, valued for its role in muscle growth, energy, stamina, and weight management. In fact, 42% of global consumers identify protein as the most important ingredient when choosing snacks (1).

With promising market forecasts, supporting scientific research, and cutting-edge innovations like SOLUFORM^®️ PE gelatin by GELITA, high-protein candy is emerging as a game-changing segment in confectionery.

We all know that feeling... a sudden, pounding headache hits you, making it impossible to focus. Or perhaps it's throbbing toothache or debilitating period pain. No matter the source of your discomfort, when pain strikes, quick relief is essential. Our RAPISOL^® fast-release gelatin delivers just that in a softgel capsule designed for rapid dissolution of its pain-relieving contents.

Speedy softgels

While traditional tablets are capable of incorporating a high concentration of active ingredients in a solid form, they require more time to break down in the digestive system. This delay can mean inconsistent absorption rates, with painkillers such as aspirin, ibuprofen and acetaminophen/paracetamol possibly not reaching the bloodstream as quickly as necessary for effective pain relief. In contrast, softgels, with their liquid fillings, dissolve faster, allowing the body to rapidly absorb the active ingredients.

Imagine you’re one of the fastest track cyclists in the world and yet suddenly have to undergo knee surgery because of cartilage damage and severe pain. That’s exactly what happened to 26-year-old German track cyclist Emma Hinze two years ago. After the operation, she had to start afresh in a bid to regain her previous form. Thankfully, her management team introduced her to GELITA and its FORTIGEL^® Bioactive Collagen Peptides (BCP^®), which had a huge impact on her recovery.

“After the surgery, Emma started taking FORTIGEL^® at the recommended dose. We were skeptical at first because there are so many so-called miracle pills on the market, but FORTIGEL^® proved its worth in a very short time,” said Emma’s coach in an exclusive interview. “We slowly started back into training, except for cycling, but after about six weeks of supplementation, Emma was back on track, much quicker than expected by the physicians. Now it’s as if she had never been injured.”

A new report sheds light on consumer preferences for branded ingredients in nutritional supplements

It stands to reason that shoppers are more likely to trust nutritional supplements made with quality ingredients. And just as is the case in most consumer markets, ‘quality’ is synonymous with ‘brand’.

The best brands invest time and money in product R&D as they have reputations to maintain. When someone purchases a Chanel fragrance or a Rolex watch, for example, they know they are buying the best of the best. We trust that the product is an embodiment of the brand’s expertise, experience and premium values. And when it comes to nutritional supplements, perceptions and desires are no different… 

According to the ITC Insights 2023 Consumer Supplement Survey, consumers around the world have a “strong appreciation” for branded ingredients and are often willing to pay a premium for them (1).

Professional triathlete Justus Nieschlag made headlines with his remarkable achievements in the world of middle-distance triathlon, including a sensational podium finish in his first appearance at the T100 Triathlon series. Competing against the best in the world, Justus demonstrated incredible endurance, skill, and determination. But behind this success lies a key element of his training and recovery routine — PeptENDURE^®, a revolutionary sports nutrition ingredient playing a critical role in elevating his performance.

The fortified gummy market is booming, driven by a growing consumer demand for convenient and delicious ways to consume vitamins, minerals, and other health-promoting ingredients. However, this rapid growth has exposed significant challenges in the traditional production methods. Manufacturers have often had to compromise on efficiency, taste, or safety.

GELITA's new product, CONFIXX^®, is putting an end to these compromises, revolutionizing the industry by offering an innovative solution to longstanding challenges.