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Now that consumer thinking about protein has moved out of the gym and into grocery and convenience stores, products with protein claims are on the rise. That’s because today’s shoppers want to see protein enrichment in everyday products – even in confectionery!

Although consumers who engage in physical activity remain a core audience for the protein/sports nutrition market, its mainstream evolution is being driven by everyday people who are both active and looking for a convenient health boost. They tend to take a proactive rather than reactive approach to health, with a view to staying fit and mobile for as long as possible.

What do consumers need, what do they want and what are they looking for in the products they purchase? Plus, what drives these buying decisions and what’s the motivation? For us at GELITA, these are important questions. In today’s diversified marketplace, we need to understand how to optimize the development of our product concepts and ingredient solutions to meet end user requirements. Are you interested to know more about Protein Enriched and Sugar Reduced Confectionery? Download our E-BOOK now!

Consumers continue to care deeply about how they can positively influence their well-being. Health concerns impact a variety of dietary decisions and a growing number of people are increasingly looking to boost their immunity, mobility, outer appearance and overall wellness by taking supplements with added vitamins, minerals, nutrients and, especially, collagen! More and more, they are also looking for other delivery formats to reduce the need to take pills, capsules and vials. Fortified food solutions such as gummies represent an increasingly attractive way to consume supplemental collagen. Do you want to know more about Collagen Supplements in Gummy Formats? Download now our E-BOOK!

We at GELITA are convinced that collagen supplements presented in modern, convenient application formats have great potential. And that’s no doubt why growing interest in preventive healthcare has seen a surge in fortified gummy product launches in recent years. Such a dramatic increase in popularity means gummies are now being recognized as a more convenient, easier-to-consume option.

World-leading freestyle footballer Raquel Benetti is never one to take her eye off the ball – both literally and metaphorically – and it’s a philosophy that served her well when she recently suffered a potentially devastating injury.

Born in 1990, Raquel is a Brazilian athlete, not to mention model and digital influencer, so clearly a woman of many talents! She also happens to be a leading exponent of freestyle football, and has serious skills when it comes to performing highly complex manoeuvres with a ball, including mind-blowing balancing tricks.

As more and more people look to food as a source of health and wellbeing, so owners are doing exactly the same for their pets. According to the European pet food industry association, ‘humanisation’ is the key trend currently driving the market. Any old can or bag of biscuits is no longer good enough: consumers want the best for their furry friends. High-quality, natural ingredients, with added functionality where possible, is in great demand for cats’ cuisine and dogs’ dinners these days.