Cartilage is an essential component of joints. It acts as a shock absorber where two bones meet at the joint – allowing frictionless, smooth movement – and also helps protect bones and joints. Collagen is an essential component of healthy joint cartilage. Therefore, to fight joint pain induced by wear and tear of the cartilage, we developed FORTIGEL® – a product comprised of specific Bioactive Collagen Peptides (BCP®) that are optimized and scientifically proven to stimulate joint cartilage regeneration, and promote measurable growth of cartilage tissue. The considerable advantage of FORTIGEL® over other ingredients typically offered to improve joint conditions is that it tackles the actual cause of the problem, rather than just the symptoms.